Success doesn't just happen overnight and for some people the journey to the top can be extremely tough. When faced with adversity the key is to never give up. With the right mind set and determination you can get anywhere. One man who proves this theory is Brett Birkill, a self-made Gen Y millionaire and owner of Prime Mover Workwear.


The young Melbourne man had his life turned upside down when his parent’s apparel business was hit by the recession just as he was graduating high school back in 1993.


The business went into liquidation and Brett’s family lost everything. Rather than go to university like many of his other school friends, Brett decided to pitch in and help his family rebuild their clothing enterprise. He took on a part time job of selling ice cream from a Mr Whippy van on weekends to generate extra income.


Brett’s parent's business recovered after many years of sweat and tears and he learnt many life lessons that cannot be taught at a university. One thing he learnt that has helped him get to where he is, was something his Dad told him - that it's only over when you decide its over.


Nine years later, Brett launched his own apparel brand, Prime Mover Workwear into a market dominated by multinational names like Hard Yakka and King gee. Today, his brand is the fastest growing privately owned workwear label in the country, expecting to turn over $15 million this year.


Prime Mover holds 6 per cent of the Australian lucrative workwear market, has 50 staff and 1,800 Australian distributors. Brett has recently opened up a new warehouse in New Zealand and is working to further grown his brand into West Africa.


Prime Mover has a great range of workwear products that we sell on our website. They have everything from hivis polo’s and fleece to hivis vests. All of the Prime mover workwear products meet the Australian and New Zealand safety standards.


If you are looking to buy yourself some Prime Mover workwear then check out their products online! If there is something of theirs you are after but you cannot see it on our website, don’t hesitate to contact us as we do have access to their whole range which you can view at -


We can also offer you screen printing and embroidery on any of the products. Contact us via phone – 1800505290 or email us at to find out more!